Demi Clothings launch new elegance collection

DEMI Clothings has unveiled her new elegance collections, which blends classic styles with contemporary touches, creating pieces of both elegant and modern styles to the delight of her teeming customers and fashionistas.

Founded by Abidemi Folorunsho Ayoku in 2016, Demi Clothings is a fashion brand specialising in ready-to-wear collections, haute couture, bespoke designs, and female fashion accessories.

From inception, the brand has drawn inspiration from various creative sources, expertly turning artistic ideas into tangible fashion pieces. With a deep understanding of diverse design techniques, it has seamlessly infuses the richness of African culture into every creation.

In just over five years, Demi Clothings has risen to prominence as a leading Nigerian brand, earning recognition beyond the nation’s boundaries. The brand embodies a harmonious blend of craftsmanship, versatility, uniqueness, attention to detail, and originality.

While it primarily serves women of color, Demi Clothings’ designs resonate with a wide range of customers from different racial backgrounds.

Based in Lagos, Nigeria, the outfit has established strong global connections, providing exceptional service and fashion to women worldwide, regardless of geographical location.

Believing that fashion reflects one’s personality, the Chief Executive Officer of the outfit, Ayoku, said she is seeking to accentuate beauty, while celebrating the authentic essence of individuality.

“In five or 10 years, Demi Clothings could evolve into a well-established brand with a strong, loyal customer base globally, expand into new markets, grow its product lines, or even create collaborations with influencers or other well-known brands.

“Because we prioritise sustainability and adapt to evolving trends, Demi Clothings will lead in eco-conscious fashion, especially as more consumers seek out ethically made clothes. With a focus on community engagement and digital presence, we are set to evolve into a global powerhouse, expanding both the physical retail footprint and e-commerce reach,” she said.

While speaking on the elegance collection that was recently launched, Ayoku said the fabric choices are luxurious, well constructed, and comfortable to wear. “The designs are modern and stylish, yet versatile enough to be worn for both casual outings and more polished occasions with soft textures and rich colors that elevate the overall look.

“The attention to detail in the stitching, cuts, and finishes is remarkable, making each item feel high-end, the elegance collection has it all. We are a leading fashion apparel brand dedicated to delivering exceptional customer satisfaction and experience.”